marketing the manufacturing supply chain


the miXim
    / FULL MIX

Let miXim be your virtual marketing department to strategically plan and implement your communications campaigns through an integrated marketing approach both externally and internally.

    / MEDIA

miXim will raise your brand awareness through coverage in the media read by your target audiences. We'll research, build and manage your own dedicated media lists, we'll plan and write Press Releases, compile press kits for your events, arrange media appointments and offer clippings services.


miXim will work closely with you to research and create compelling content that transmits your message clearly. We repurpose it to give you maximum value through press releases, case studies, articles, white papers, videos and much more.

    / EVENTS

Our extensive experience in planning, organising and running in-house events, tech-days, exhibitions, trade show booths, webinars, etc. Let miXim take away the hassle of organisation and provide you with everything you need to ensure the smooth-running of your event.

    / VIDEO

Take advantage of Video Communications for your own PR, Social Media & Promotional activities! miXim and our professional video team create and can help with strategic placement of video interviews, reports, customer reference clips or product & event TV.


miXim offers training for you and your own staff to help you optimise your marketing resources: from social media marketing to media training including video interview techniques - we will arm you with the knowledge and tools you need to succeed.

and a whole lot more...


You'll most likely bump into us at the most important industry events like Productronica, Electronica and SMT Nuremberg in Germany, APEX, PCB West & SMTAI in USA, Nepcon Shanghai, Nepcon Shenzhen, Productronica India and many more... we're perfectly positioned and engrained in the industry to deliver your message to a global audience.

    / CHINA

You'll know it's not easy to find a communications partner who can localise your corporate communications and give you the exposure you seek in China. We work with experienced local Chinese speakers who are as passionate as we are about our industry and are continuously strengthening our media connections.


Sie sind ein deutsches Unternehmen und wollen Ihre Kommunikation auf englisch-sprachige Märkte ausrichten? miXim liefert nicht nur Übersetzungen, sondern verfasst und passt Ihre Texte Sprach- und Zielgruppen-gerecht an. Durch unseren Fokus auf die Elektronik-fertigungsbranche haben wir starke Beziehungen mit der Branchenpresse aufgebaut - insbesondere in Europa, USA und China.


Discussing SMART Factory Trends at 'What's New In Electronics' Birmingham with Matthias Wittmann (Tower Factory), David Bennett (Mirtec) & Harald Eppinger (Koh Young).

Women in the Electronics Manufacturing Industry at 'What's New In Electronics' Birmingham with Gayle Paterson (Buzzword & FLITE), Lauren Costello-Fox (CCL) & Emily Lawrie (Golledge Electronics)

Interviews, panel discussion participation & WNIE TV sponsorship is offered in partnership with WNIE TV at key industry trade shows including SMTAI, Productronica, Electronica, WNIE Live, etc. Here are just some examples moderated by miXim's Kim Sauer.

Miniaturization is being driven by everything. As a result, reliability can be effected in a big way if the right processes aren't followed particularly when it comes to cleaning and conformal coating.

Met up with Keith Bryant at Productronica India and quizzed him about his experience and view of the Indian electronics market.



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MEET miXim


miXim is a full-service marketing and advertising agency led by Kim Sauer – a skilled strategic marketer with over 12 years' experience in the electronics manufacturing industry. At miXim, we love the power of engagement through interactive marketing activities – especially when it is supported by comprehensive public relations solutions and media buying plans.


miXim's virtual set-up allows us to support the unique needs of our clients globally. Basically, we are able to function as your 'virtual' strategic marketing and creative team if you need one, or we can provide any individual communication or marketing service that you require. We work mostly in-house, but also bring together a range of high-quality external suppliers to produce outstanding localised marketing solutions.


We have deep electronics manufacturing industry knowledge and the contacts to reach the people you need to reach to grow your brand. As an agency with virtual offices, we are incredibly flexible and perfectly placed to react to your brand or business needs in all geographies and through our industry focus we truly understand your market.



skype: sauerkuic

linkedin: kimsauer-miXimPR